PENERAPAN ANALISIS KONTEN KUALITATIF PADA STUDI REVISIT INTENTION WISATAWAN MUSLIM KE LOMBOK DALAM KONTEKS PARIWISATA HALAL

Content analysis is one of the data methods in qualitative research which can be applied various fields study. This method known for its advantages and flexibility analyzing text data. By using content analysis, especially inductive approach, this article tries to explain how conduct apply a issues that still fragmented, such as investigating factors Muslim tourists' revisit intention Lombok context halal tourism. The main stages described paper are: open coding, recontextualization, categorization compilation. In addition, also explained present interpret has been analyzed. It hoped explanation help other researchers who want use field management and/or tourism studies, or studies where topics researched are limited fragmented.